Privacy Policy

Last updated: 2026-05-24

This policy explains what data Trade Up Playbook (operated by Warren Bros Fencing LLC, Wichita, KS) collects when you visit tradeupplaybook.com or buy our digital products. The short version: we collect the bare minimum needed to deliver the product, and we don't track you across the web.

What we collect

When you visit the website:

• Basic analytics via Cloudflare Web Analytics — aggregated, cookie-free, IP-anonymized page-view counts. We can see "how many people visited the site this week" but not who any individual visitor is.
• No advertising cookies, no Facebook Pixel, no Google Analytics, no remarketing tags.

When you buy a product:

• Your email address — used to deliver the product and send order-related communications.
• Your name, billing address, and payment details — handled by our payment processor (Lemon Squeezy as Merchant of Record). We do not store your full payment information; Lemon Squeezy and their card processor (Stripe) do.
• Your country — used to calculate applicable sales tax / VAT (Lemon Squeezy handles this as Merchant of Record).

How we use it

• To deliver your purchase — sending you download links, order confirmations, and access to any future revisions of the product.
• To respond to support requests — when you reply to a transactional email or contact us directly.
• If you opt in at checkout to our occasional newsletter: to send you future product updates, new releases, and operator-relevant content. You can unsubscribe at any time via the link in any email.

What we don't do

• We don't sell your personal information.
• We don't share your email or contact information with third parties for marketing.
• We don't use your data to train AI models or any other downstream processing beyond delivering the product.

Third-party services we use

To operate this site and product, we rely on:

• Cloudflare — hosts the website and provides basic analytics. Cloudflare Privacy Policy.
• Lemon Squeezy — our payment processor and Merchant of Record for all sales. Lemon Squeezy Privacy Policy.
• Stripe — payment infrastructure used by Lemon Squeezy. Stripe Privacy Policy.
• Google Gmail — used to send transactional emails. Google Privacy Policy.

Your rights

You have the right to:

• Request a copy of any personal data we hold about you.
• Request correction or deletion of your personal data.
• Unsubscribe from any marketing communications at any time.
• Request a refund within 14 days of purchase (see our Refund Policy).

To exercise any of these rights, email grant@tradeupplaybook.com. We'll respond within 7 business days.

Cookies

We do not use tracking cookies on tradeupplaybook.com. Cloudflare may set technical cookies necessary for site operation (e.g., security challenge cookies) — these are session cookies and contain no identifying information.

When you visit Lemon Squeezy's checkout (linked from our site), Lemon Squeezy and Stripe may set cookies necessary for processing the transaction. Their cookie policies are linked above.

Data retention

We retain your order information (email, purchase date, product) for as long as needed to provide ongoing access to product updates — typically for the life of the product. You can request deletion at any time via the contact email above.

Children's privacy

This site and product are intended for adults (18+). We do not knowingly collect data from anyone under 18.

Changes to this policy

If we make material changes to this policy, we'll update the "Last updated" date at the top and, for significant changes, notify existing customers by email.

Contact

Questions about this policy? Email grant@tradeupplaybook.com.

Trade Up Playbook is operated by Warren Bros Fencing LLC, a Kansas limited liability company.